Bring With It “Joy”

Spring/Summer 2018

JOY Campaign”

     Spring /Summer 18’ brings with it “JOY” in many dimensions, from beach travels to fashion innovations by Dapper – a brand known for its signature usage of colours, patterns and fabrics.
     Colours of Joy in the men’s collection sees off-white items accented with green and rose pink alongside conventional navy and black.
     Prints of Joy adopts a balanced cross between digital and freehand strokes in wild plants and tropical forest themes on casual shirts to take on tis’ summer season.
     Expect a cool contrast of patterns, trimmings and off-themed fabrics on the women’s corner, with active colours of rose pink and cobalt blue playing alongside sleepier greys, purples and off-white.
     Dapper men will step with joy throughout the sizzling season in loafers, sandals and designer sneakers. Designed around a signature embossed “D” motif, the premium kicks are side swiped in green, red, navy, orange and yellow.
     For the women’s accessories lineup, catch the summertime flavours of lightweight designer sneakers constructed in cool black suede wrapped in feminine plaids and sporty stripes. Joyful totes and wallets become life of the party in themselves via collection highlights featuring metallic rings in signature “D” typography.